Top Ten Tips

1. Be consistent: your communications, your mission statement and every interaction with your customers needs to be congruent to maintain integrity.

2. Always be clear with your message: tell your prospects and customers clearly exactly what to do in at all levels of your communications so they know how you can be of value to them.

3. Control your costs: be in control and aware of the financial movements within your company.

4. Make sure you’re ready for the rush: when beginning a sales campaign announcing a special offer, make sure someone’s ready to answer the phone when the calls come flooding in.

5. Design matters: bring in the professionals to make your website, newsletters and flyers effective, consistent and productive.

6. Stick to your commitment: if you start a monthly newsletter, make sure you’ve got something interesting to say every month.

7. Listen to the people in your business. They are an important part of what makes your business successful.

8. Have accurate information when making choices: knowing which products are going to sell best and bring in the most profits and which costs are rising and could hit your margins, is vital.

9. Be flexible: the person with the greatest ability to be flexible has the most influence.

10. Believe in your business: if you don’t, who will?